Mina - Luxury swim campaign

I directed this cinematic campaign, guiding the photographer and videographer with reference flows, logistics, and art direction. Mina™ is a luxury swimwear brand I developed as a bootstrapped side project during nights and weekends, launching in December 2025. I built it from the ground up, shaping a cohesive product and brand narrative across design, storytelling, and visual identity, while leading the vision with strong creative conviction and full end-to-end ownership. This included designing the suits, managing consultants, a fit model, a photographer, a videographer and listing models, overseeing manufacturing, hiring trademark lawyers, navigating the physical product production, and building a cohesive website and social presence to bring the brand to life. I currently drive growth and sales through targeted online campaigns, pop-up activations, and strategic partnerships.