Mina Loretta print

This print began as a painting. I translated it into vector, meticulously directing the lines at every edge to create a seamless repeat. The final scale was calibrated in close collaboration with the manufacturer — precisely proportioned so the pattern feels generous and luxurious on the fabric, the repeat imperceptible to the eye. Mina™ is a luxury swimwear brand I developed as a bootstrapped side project during nights and weekends, launching in December 2025. I built it from the ground up, shaping a cohesive product and brand narrative across design, storytelling, and visual identity, while leading the vision with strong creative conviction and full end-to-end ownership. This included designing the suits, managing consultants, a fit model, a photographer, a videographer, and listing models, overseeing manufacturing, hiring trademark lawyers, navigating the physical product production, and building a cohesive website and social presence to bring the brand to life. I currently drive growth and sales through targeted online campaigns, pop-up activations, and strategic partnerships.